We are a creative studio, specializing in strategic, critical cultural solutions for artists, brands & influencers.

Our roots are in street style. We’ve spent the last two decades working with global brands translating and curating culture to drive growth & commerce .

We love creating agile communities and teams that work together towards mutual goals. We work to authenticate your brand or product within a culture. Our specialty is connecting with digitally native Millennials and Gen Z.

Our methodology applies the integrated models and tactical playbooks we create to drive energy to any brand that wants to authentically enter new space. These models can be applied to service, tech, experience and product driven businesses.

We can help tap into an underserved market, connect with urban consumers, own a key city on a cultural roadmap, translate & communicate digitally with youth culture, and build a seed, adopt, scale strategy that creates long term growth and revenue for your products & experiences.

Capabilities

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Brand, Energy and non traditional marketing

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Cultural Connectivity, Collaborations & Translation

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Product Design, Development & Creative Direction

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Women's & Diversity Initiatives

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Digital communications, content strategy & development

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Influencer, Entertainment Marketing & Seeding Programs

Paul Mittleman
Paul Mittleman started in the culture as a skateboarder and NYC club DJ with a passion for art and design. He developed his global creative direction, design and marketing expertise working in leadership roles for Stussy, Adidas and Converse connecting brands to street culture, building product and driving the limited edition concept to consumer model now known as collabs.
Paul has been instrumental in driving some of the biggest streetwear collaborations in recent years including Virgil Abloh, JW Anderson, Nike, Palace, Fear of God, Undefeated, Bape, Neighborhood, Undercover and Ambush.
He is responsible for bringing Pharrell Williams, Palace skateboards and Nigo to Adidas and building successful collections with them, Managing the Kanye West Yeezy relationship and signing and creating collections with Tyler the Creator and Miley Cyrus while at Converse.
Reggie Casagrande
Reggie Casagrande is an integrated marketing expert with extensive brand development, strategy, and digital transformation experience. She has spent the last decade building energy programs, perfecting the drop collaboration model & connecting brands to youth culture. Her journey started in NYC as a streetwear photographer working with skaters & hip hop artists which developed her passion for blending youth culture and sports with street style.
She has worked as a Marketing Director steering brands through digital transformation, Retail Director building flagship doors, Content strategist and then global Brand Director for Adidas and Converse. Her work as Senior Marketing Director at NTWRK and Warner Media gave her mobile app, eCom & digital platform expertise in addition to overseeing brand creative, developing integrated marketing initiatives, and driving all PR and media strategies for brands on that platform.
Reggie has worked on strategic women's & diversity initiatives for major brands that deliver growth, advocacy and revenue and is passionate about the women’s conversation in culture.
Collaborators, community and some of our clients:
Nike, Pharrell Williams, Tyler the Creator, Miley Cyrus, Virgil Abloh, Palace Skateboards, Shawn Stussy, Carhartt Europe, Undefeated, Dover Street Market, RSVP Gallery, Just Don, Rokit, Yeezy, Adidas by Stella McCartney, Jerry Lorenzo, JW Anderson, adidas, Union, Converse, Nigo, Bathing Ape, Ambush, Burton, Midnight studios, Born x Raised, Slam Jam, Herschel, Stussy, St Alfred, Maserati, Fragment Design.

Our Work

Stussy

VP, Brand & Product Creative Director 1994-2011

Palace x Adidas

Global Senior Design Director, Statement, Sport Style, Adidas Originals 2011-2016

JW Anderson x Converse

P: Global VP of Design, Apparel, Accessories, Graphics and Energy 2016-2019 Converse
R: Brand Director Energy, Marketing Activation Converse

Adidas Originals

R: Global Senior Brand Marketing Manager, Womens
Content Strategy, development, & Art Direction

Adidas by Stella McCartney

Global Brand Manager, Content strategy, Development & Art Direction 2011-2012
Adidas by Stella McCartney Media and Social Collateral

Stussy World Tour

VP, Brand Creative Director Stussy 1994-2011

Adidas Originals

Global Senior Design Director, Statement, Sport Style, Adidas Originals 2011-2016

Off White x Nike Dunk

Nike Visual Center and product seeding, list management

Pharrell Wiliams x adidas

Global Senior Design Director, Statement, Sport Style, Adidas Originals 2011-2016

Off White x Converse

P: Global VP of Design, Apparel, Accessories, Graphics and Energy 2016-2019 Converse
R: Brand Director Energy, Marketing Activation Converse

Miley Cyrus x Converse

P: Global VP of Design, Apparel, Accessories, Graphics and Energy 2016-2019 Converse
R: Brand Entertainment Marketing Director Converse

Maserati

Influencer and Entertainment Marketing , Women's initiatives

Nike NSW

P: 360 Marketing , Campaign Ideation and execution

Dr Woo x Converse

P: Global VP of Design, Apparel, Accessories, Graphics and Energy 2016-2019 Converse
R: Brand Director Energy, Marketing Activation Converse

Stussy Campaign

Content Ideation, development and Photography Direction

Slam Jam x Cali De Witt x Converse

P: Global VP of Design, Apparel, Accessories, Graphics and Energy 2016-2019 Converse
R: Brand Director Energy, Marketing Activation Converse

Hello Kitty x Converse

P: Global VP of Design, Apparel, Accessories, Graphics and Energy 2016-2019 Converse
R: Global Director Entertainment Marketing 2018 Converse

Bathing Ape x Stussy

Global VP Brand and Creative Direction Stussy, 1994-2011
Collaboration, Design and Co-creation with Nigo

Adidas #mygirls

R: Senior Global Brand Marketing Manager, Adidas 2013-2015
Content Strategy, Development and Creative Direction #Mygirls

Converse LA All Stars

P: Global VP of Design, Apparel, Accessories, Graphics and Energy 2016-2019 Converse
R: Brand Director Energy, Marketing Activation Converse

RSVP Gallery x Converse

P: Global VP of Design, Apparel, Accessories, Graphics and Energy 2016-2019 Converse
R: Brand Director Energy, 360 Marketing & Activation Converse

Nike Boneyards

VP, Brand Creative Director 2011
Collaboration Strategy and Management

Tyler the Creator Golf Le Fleur

P: Global VP of Design, Apparel, Accessories, Graphics and Energy 2016-2019, Converse
R: Brand Director Energy, Marketing, Converse

Just Don x Converse

P: Global VP of Design, Apparel, Accessories, Graphics and Energy 2016-2019 Converse
R: Global Entertainment Marketing Director, 2018 Converse

Adidas Originals

P: Global Senior Director Design and Statement, Adidas Originals 2011-2016

Adidas Pharrell Williams

Global Senior Director Design and Statement, Adidas Originals 2011-2016

Adidas by Stella McCartney

R: Global Brand Marketing Manager Adidas 2011-2012

Nike Dunk Be True

Ideation, Creative Direction and Visual Center

Press